- Background of the Company: We’re spotlighting a brand in the pet supplies niche today, known for their premium dog supplements and vitamins, aimed at promoting overall health and lifespan.
In the pet industry, with an impressive annual growth of about 6.1%, the competition is notably intense. However, this profitable and constantly evolving market offers great potential for those in the industry.
- The Problem: Although the brand was succeeding in terms of operational aspects, its advertising campaigns began to lose efficacy over time. It became crucial to recognize and address these issues to drive traffic, sales, and profits to unprecedented levels.
- Our Approach: After a meticulous analysis of prior campaigns, we noticed that a significant restraint was a low budget cap. This strategy intended to enhance profitability by controlling expenditure, but it hindered campaigns from functioning at their peak throughout the day.
To tackle this, we resolved to double the budget cap, allowing the campaigns more flexibility and opportunity to reach their utmost effectiveness. The graph clearly illustrates the positive effect of increasing the budget cap, with both spending and sales demonstrating a notable growth.
Also, the profit has hit a new high for this account.
- Inference: Over a long-term, budget limitations can potentially result in diminishing sales and profits. If your campaigns are yielding profits, it might be more advantageous to operate without a rigid budget. Although a budget cap can protect against excessive expenditure, it can also limit the potential and success of profitable campaigns.
- Results: Adjustments to the budget cap were successful in propelling the Net Profit to an all-time high of $34,386.
- Outperform your rivals with Five Perks: As the Amazon marketplace continues to grow in potential, it offers an extraordinary opportunity for brands across all categories. However, keeping ahead of the competition is crucial, as highlighted by the 32% of sellers who plan to boost their Ad Spend next year. Falling behind is not a viable option.
Currently, Five Perks operates across 62 niches, delving into diverse market specifics. We deliver cutting-edge solutions in PPC audit, PPC management, DSP ad services, and product ranking.
Should you be in pursuit of exceptional results, feel free to get in touch with us.
